Meet your advisor
Sally Chamley — Fractional CPO
Sally Chamley is a Fractional Chief Product Officer helping B2B SaaS scale-ups build product roadmaps, set up product management functions, and lead product managers to drive growth and commercial performance.
Sally has taken a £1M ARR B2B SaaS product from single-client incumbent to global platform — now live in 7 countries, localised into 6 languages, and embedded as a core product to Tesco Global.
With 20 years' experience of enterprise sales negotiation and technical build, Sally sits at the intersection of technical and commercial — aligning product roadmap, engineering and innovation with go-to-market strategy and product systems for growth.
A former founder, Sally has raised investment and owned the full cycle — pitch, positioning, and the ongoing investor relationship. She knows what investors look for, and how to build product strategy that earns their confidence.
For founders who need a CPO without the permanent hire — Sally brings the operator's instinct, the investor's lens, and the people experience to build outstanding teams that rally behind the product vision and drive technical growth.
Sally has international experience establishing product and teams across the UK, EMEA and South East Asia.
Sectors
Retail · Medical · FinTech · Energy & Utilities
Selected clients
Tesco Global · Gridserve EV Network · Nissan · Amazon · Avantor Sciences
- ·B2B SaaS
- ·AI / ML
- ·Data-driven platforms
- ·Enterprise scale-up
- ·Product-led growth
- ·SaaS pricing & billing
- ·Investment readiness
- ·Go-to-Market Strategy
- ·20+ years
What a fractional Chief Product Officer delivers.
A fractional Chief Product Officer gives B2B SaaS companies the strategic product leadership they need — without the cost and commitment of a full-time executive. Sally steps into the CPO seat to set direction, align stakeholders, and make the product function a driver of revenue rather than a cost centre.
Engagements are structured around your stage. Early-scale businesses often need someone to build the first product roadmap and establish a product management function from scratch. More mature scale-ups benefit from a rigorous review of existing roadmaps, pricing architecture, and team structure to unlock the next growth phase.
Product roadmaps that bridge technology and commercial goals.
Too many product roadmaps are wish lists disconnected from revenue. Sally builds roadmaps grounded in commercial reality — prioritised by customer value, technical feasibility, and the growth levers that move the business forward.
She works directly with engineering leadership to align delivery timelines with go-to-market plans, ensuring the product management function is a credible voice in board conversations and investor updates. The result is a roadmap the whole organisation can rally behind.
Setting up product management functions and mentoring product managers.
Hiring your first product manager is a milestone — but without the right structure, even talented product managers struggle to make an impact. Sally helps B2B SaaS leadership define the product management function: roles, rituals, tools, and the decision-making frameworks that let product managers own outcomes rather than just manage backlogs.
She also mentors existing product managers, raising the calibre of the team so the product function becomes a genuine competitive advantage rather than an administrative layer between engineering and the business.
Book a fractional CPO conversation.
The first conversation is free — a candid read on where your product function is, and where a fractional CPO could move it.
Get in touch